Driving people to your website is the goal of any marketing campaign. But, sometimes keyword research and search engine optimization tactics are not enough. When you want to do even more to show potential customers your website, it might be time to invest some money in an online marketing campaign.
[pullquote_right]Pro Site Builder can help you choose the best one for your business and your budget.[/pullquote_right] There are several paid advertising campaigns that can be implemented for only a few months, a year or the entire lifetime of your website. Most online marketing campaigns will give you a return on your investment, but as is true with most things, the more money you spend, the more you stand to make.
Before investing in an online marketing campaign, you want to do some brainstorming about your business and figure out who your target audience is. Some questions to ask include the customer’s gender, occupation, age, education level and income. By narrowing down those items, you will be better able to target the right websites for your online marketing campaign. For example, if your business is geared towards stay-at-home moms, you don’t want to place ads on hunting and fishing websites. While some of your customer base might enjoy those activities, the majority will not be spending time on that type of website. A better choice might be a parenting website or a message board for stay-at-home moms.
Once you know the type of websites you should target with your online marketing campaign, it’s time to pick the one that is right for you. Pro Site Builder can direct you to the most reputable brokers and help you decide what type of advertisement that will work best for your business. Most of the marketing campaigns you find online involve a “pay per click” type of arrangement. You can choose to pay as little as $.10 per click for small links or you can pay up to $5 per click for a large ad at the top of a website. More popular sites and more popular keywords naturally cost more.
These advertisements can also utilize keywords that are found on your website. You will pay less for obscure keywords and the price will go up right along with the keywords popularity. The ads might seem pricey, but they can be a great income stream for your website. Pro Site Builder brings years of experience with online marketing campaigns to your website and can help you implement one effectively for your business.
You can keep track of the traffic that the advertisements bring to your website, using visitor trend analysis software. If a $5 advertisement brings in 100 potential customers, you are spending $500 for that ad. However, if 50 of those 100 customers spend an average of $50 each, you will have made $2,500. Once you take out the cost of the ad, you are still looking at $2,000 of income. By having Pro Site Builder help you analyze the data, you can make educated decisions about the effectiveness of your online marketing campaign.