Page Structure

If your website contains hundreds of pages, you need to make sure that all of those pages have an optimized structure. In simple terms, every single page your visitor could click on needs to be well organized and easy to understand. The menu that is helping people navigate your website also needs to be user friendly and up-to-date. As your website changes, you need to make sure that your menu is also changing. You don’t want a visitor to get frustrated with your website and lose confidence in your company after finding many dead links from an outdated menu. By having an optimized page structure, you will be giving visitors additional pages that will garner votes, or clicks.

The internal structure of your website needs to be fully functioning and you need to optimize page structure. If a visitor is directed to your site through an Internet search, your ultimate goal is for that person to click on additional links and explore your business website. One way to look at each visit is to think of each click on a link as a vote. By clicking on a link from the landing page, the visitor is saying that he or she sees the importance of the next page. As visitors continue to click on other links, those clicks can be seen as votes. If a visitor continues to click on links on your website, your business can see higher returns on Internet searches.